What is it?
LinkedIn is a professional networking site mostly focused on a corporate or commercial audience. For many people LinkedIn functions as an online CV and as a way to keep up with previous co-workers or to discover new career opportunities. Recently LinkedIn has moved more towards the academic market with the creation of their University Pages. However, these are more focused on the job market, on outreach for potential students and alumni and on creating a brand for the universities concerned, not current researchers and academics.
What can it do for me?
If LinkedIn is so much more focused on finding employment opportunities and recruiting, how can it benefit the career academic? It can create visibility beyond academia and allow you to network with fellow researchers. Creating a network is not just valuable for your own research and career, but as a mentor to your students you can help them connect to people in their proposed field of study.
The usual caveats to privacy on social media apply, but LinkedIn privacy settings can be tricky to navigate and if not set correctly can result in embarrassing situations. Be wary of allowing LinkedIn access to your (email) contact lists as they might send your contacts that aren't on LinkedIn, invites to join in your name.
Pro’s & Cons
- Central professional profile
- Greater visibility due to LinkedIn's prodigious page ranking on Google.
- Easy way to stay in touch with professional contacts from prior places of employment.
- LinkedIn's business-oriented nature makes it less easily leveraged to academic purposes
Who in Leiden?
Dr. Crit Cremers (Leiden University Centre for Linguistics)
Dr. Irene Groot (Leiden Institute of Physics - Quantum Matter & Optics)
Dr. Hans Vollaard (Institute of Political Science)
Dr. Sabine Luning (Institute of Cultural Anthropology and Developmental Sociology)
Prof.mr. Barend Barentsen (Institute of Public Law)